Typically, when users search for content using Google Search on their mobile devices, they are directed to the corresponding mobile web page or in some cases the actual web page itself.
This often leads to a sub-optimal user experience mainly because mobile users are limited by screen size and processing power. Also web pages have multiple scripts executing on load which sometimes render the screen inactive for intermittent periods of time.
App indexing on the other hand, gets the app into search results. If the app is already installed on the user’s phone, the app is directly launched from the search results or in cases where the user does not have the app,…