Hotwire Tech Blog

Scribes from Hotwire Engineering

It’s no secret that marketing spend is a significant boulder for any consumer company. There are numerous ad-networks and platforms that marketing teams use to run their campaigns. Given the plethora of choices, it is really hard for them to make a decision on how to distribute their marketing spend across these different channels. Marketing attribution provides them with actionable data. It is the act of tracking the source/touchpoint for incoming traffic, and attributing transactions to those touchpoints based on specific attribution models.

At Hotwire we treat marketing attribution as a first class citizen. We recently simplified the attribution flow to make it much…

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